Gabriela Arocha
Marketing Manager - FirstFit
Paula Ferrer
Head of People - Cobee
Nil Castellví
Head of Design - Bnext
Alfonso Garcia-Moreno Perez
VP of Marketing
Irene Calatrava
Senior Graphic Designer - Cobee
Paula Ferrer
Head of People - Cobee
Irene Calatrava
Senior Graphic Designer - Cobee
Gabriela Arocha
Marketing Director - FirstFit
Alfonso García-Moreno
VP of Marketing - Cobee
Jaime Jaraiz
Brand Design Manager - Bnext
Nil Castelví
Head of Design - Bnext

As a Brand Design Manager and Art Director with 10 years' experience, I specialise in shaping visual systems, aligning brand strategy with design and leading creative processes within B2B2C tech companies. I bridge the worlds of art direction, brand systems, motion graphics and 3D to create cohesive identities that can be scaled across markets and teams.
Focusing on process, clarity and creative consistency, I build brands that feel alive, with visual languages that express a point of view, support business goals and reach users intentionally.
I thrive in diverse, collaborative environments where different perspectives lead to better ideas. I enjoy connecting stakeholders with creative teams and turning strategies into visual narratives that everyone can understand.
I am currently part of the team at Pluxee (formerly Cobee), where I am helping to shape the evolution of the brand through scalable systems and a solid DesignOps foundation.
